A brand, when it is properly built, well developed, and ably communicated, is a magnet for the person who lives it, who sells it, and who chooses it. And for me as well. Brands have brought me to where I am; and they have allowed me to turn a fresh page and to fill it with all the enthusiasm and the vision that are my internal guides.

My life-story began early, when I was still in the liceo. I emerged from Romagna and travelled the roads of Europe, eager to learn from other cultures and to match my wits with the world.

After a university degree in Interpreting and Translation, and an MBA in International Business, a further year at the Business School in Nancy and yet another in Moscow, I plunged into the world of wine. Peripatetic through London, the USA, Canada, not to mention other continents, I focused on giving a new lease on life to brands that didn’t connect any longer and now had to—both products and people–, that needed a dose of energy and a new perspective. Back in Italy, I became a consultant, so that I could continue growing the dream that animated me, and so I became a specialist—consulting in in brands, markets, and wine.

Create, grow, promote food & wine brands in the global markets: That’s my universe, my belief system, and my professional activity over the past few years.

And now I believe it’s the right moment to spread the power of my voice, to channel my energy into a team that can build and follow more complex, and therefore more exciting, projects.

Now I have acquired a studio, a physical space that holds ideas and encourages their transformation into projects, a place that serves as a sounding board that magnifies the effects of strategies and tools useful to businesses.
Now we can welcome an integrated, multi-disciplinary team, a protean, multi-faceted cadre of experts, disruptive, supportive, complementary, that know how to combine strategy and management, brand positioning, digital development, market growth.

Once singular, now Boom! we are plural.
Because together is far better!

Route ‘n Roots helps businesses to find their identity and then express that in the global markets. By creating synergistic engagement with the target.
We build strategies custom-designed to your brand to boost its performance for and with your customers and clients.

We do branding.
Do you need a new brand? We can create it.
Do you have an existing brand that needs more grip and/or a larger reputation? We can build that.
We develop, grow, enlarge, position, promote the value system and experiential impact of a brand.

A brand, which relies on an emotional connection with the customer, over and above the matter of competition and price, incorporates all the qualities that a business conveys, gathers, considers, and processes. A brand actively interacts with the market and its consumers; it is a qualifying presence in those who live it and introduce it to customers.
The purpose of the sales moment is to crystallise attention and not waste the few precious seconds of the target, to stimulate instead a constructive reaction, a revelatory click, or, more simply, the beginning of a relationship.

We are supple, fluid, lean even, in the way we work. We work in close concert with business and their staff, with the goal of concentrating and focusing their efforts on growing their brand.
We work alongside management and individual managers, and marketing and sales departments, in our search for a mutually-shared brand direction and strategy.
We search out priorities, step-by-step processes, concrete initiatives, and long-range plans.
We give direction to communications agencies, providing answers and solutions that will boost and speed up output that is always coherent with the raison d’être of the brand.
We encourage involvement and facilitate change, since a brand implies an identity and a sense of belonging.

We are loaded and ready to strengthen the roots of your brand or to lay out new pathways for it.
Let’s make an impact!

Nicole
CEO and Founder, Route ‘n Roots