From a product to the added value. Here is is a rebranding and market repositioning that works: from identity to global markets.
Reposition a wine brand to give it more appeal and make it stand out in the marketplace.
Boost the visibility of a little-known growing area and make an entire wine portfolio unforgettable.
Grow sales, motivate the sale reps, and inspire the importers across the globe.
Both sales reps and importers need distinctive, easily-understandable information; a clean, easy-to-convey storyline; and appropriate tools, training, and background if they are to successfully get placements and sell-out product.
From product to value, three stimulating years of developing product and strategies for Tenuta Mosole.
A journey that starts from the identity, to the target, until the repositioning on the global markets.
A rebranding should be aimed at boosting sales, generating more chances of dialogue with the trade, speeding up the sales engagement, motivating who is representing us in the markets, finally stimulating the sell out.
A new, revamped added value on the bottle and its liquid to build a new growth.
An exciting adventure that starts from brand management, then together Studio Idee Materia (design & web), Valentina Solfrini and Zaira Zarotti (photography).
Let’s look at the steps, the goals, directions and tools.
Thank you Lucio for this discovery, into our inner self and the external dimension.
Crete a love brand means actually this, generate sense of belonging and inspire the right audience with a story that deserves to be known, shared, supported.
Discover the wines of Tenuta Mosole, bring home an unexpected angle of Venice and its soul.
We cannot wait to drink your wines again!
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